Owned by Wave Broadcasting and Entertainment (Pty) Ltd., a South African broadcasting and entertainment Company, MC90.3FM (Plettenberg Bay) and Knysna 97.0FM are unique radio stations which are completely localized, niched for tourism and business development, making an important contribution through informative, entertaining and contemporary programming to the Garden Route, it’s communities and the large numbers of local and international tourists who visit the area.
The stations have been on the air for 10 to 11 years and broadcast 24 hours per day, 7 days per week, 365 days per year from studios in Central Knysna and Central Plett, each covering a localized area of 20 -25 kms.
MC90.3FM (Plettenberg Bay) and Knysna 97.0FM have been positioned to specifically support the vital tourism industry as well as all business and public and private sector development.
Radio reaches the entire population regardless of their cultural educational or economic status, and empowers people through providing information, education and entertainment, at the same time creating LOCAL skills training and transference, as well as employment.
MC90.3FM (Plettenberg Bay) and Knysna 97.0FM not only create an upbeat fun atmosphere and pleasant ambience in the Garden Route, but through collaboration with Tourism Associations and bodies, business and all relevant role players and stake-holders, inform listeners of our people, landscapes, rich cultural diversity, shopping and entertainment facilities, lifestyle activities, where to find traditional arts and crafts, banking facilities and also property and investment opportunities.